IPHO-Journal of Advance Research in Social Science and Humanities
https://www.iphopen.org/index.php/ssh
<p><strong>IPHO-Journal of Advance Research in Social Science and Humanities, <a href="https://portal.issn.org/resource/ISSN/3050-8940">(e-ISSN 3050-8940, p-ISSN-3050-9319)</a></strong> A branch of science that deals with the institutions and functioning of human society and with the interpersonal relationships of individuals as members of a society’- Merriam Webster. We publish papers monthly harmonizing with the field of Social Science & Humanities research. Accompanying zones of archaeology, law, sociology, anthropology, geographical research, philosophical studies, history, civil diversities, feminism, poverty &wealth, population and so forth.</p>IPHO Journalen-USIPHO-Journal of Advance Research in Social Science and Humanities3050-9319<p>Author(s) and co-author(s) jointly and severally represent and warrant that the Article is original with the author(s) and does not infringe any copyright or violate any other right of any third parties and that the Article has not been published elsewhere. Author(s) agree to the terms that the <strong>IPHO Journal</strong> will have the full right to remove the published article on any misconduct found in the published article.</p>THE GOMA CRISIS AND SOCIAL MEDIA: BETWEEN MEDIA AMPLIFICATION, MISINFORMATION, AND COMMUNICATION MANAGEMENT CHALLENGES
https://www.iphopen.org/index.php/ssh/article/view/493
<p>This article examines the role of social media in the Goma crisis, highlighting their impact on information dissemination, the spread of misinformation, and crisis communication challenges. It demonstrates that these platforms, beyond their informational function, serve as spaces for expression, mobilization, and content production, thereby reshaping communication dynamics in crisis contexts.<br>Using a qualitative, descriptive approach, the study shows that the speed, reach, and diversity of digital channels enable the massive circulation of information, but also facilitate the spread of unverified content. Misinformation, amplified by virality and cognitive biases, leads to a distortion of reality, collective panic, disruption of humanitarian actions, and a decline in trust toward institutions.<br>Furthermore, the management of the Goma crisis reveals significant challenges related to actor coordination, institutional communication, and information governance. Social media thus emerges as ambivalent tools, both enabling and disruptive.<br>Finally, the article emphasizes the need for an adaptive crisis communication strategy grounded in transparency, speed, fact-checking, and platform accountability, to strengthen informational resilience and rebuild trust between institutions and citizens</p>Gédéon FERET LUMBU
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2026-09-282026-09-2849010910.5281/zenodo.23020642