Itay Rubinstein. “Sales Strategy Optimization in Technology Firms: Balancing Existing Revenue Streams With New Market Opportunities”. IPHO-Journal of Advance Research in Business Management and Accounting 2, no. 6 (June 24, 2024): 01–08. Accessed May 13, 2026. https://www.iphopen.org/index.php/bma/article/view/430.