RATNAYAKE, D. . INTEGRATED AI-DRIVEN MARKETING GROWTH MODELS FOR SCALING BUSINESSES IN COMPETITIVE DIRECT-TO-CONSUMER LANDSCAPES. IPHO-Journal of Advance Research in Business Management and Accounting, [S. l.], v. 3, n. 3, p. 01–09, 2025. DOI: 10.5281/zenodo.19725980. Disponível em: https://www.iphopen.org/index.php/bma/article/view/445. Acesso em: 13 may. 2026.