ANYIONU, SAMUEL CHUKWU; UGADA, MARTIN ONWUDINJO; NWANKWO, BOBBY GODWIN. Effects of Brand Image on Consumer Retention: A Study of the Meat Pie Product of Roban Stores Enugu, Enugu State, Nigeria. IPHO-Journal of Advance Research in Business Management and Accounting, [S. l.], v. 3, n. 07, p. 01–15, 2025. DOI: 10.5281/zenodo.16406190. Disponível em: https://www.iphopen.org/index.php/bma/article/view/315. Acesso em: 13 may. 2026.